People Will Never, Ever Rebel As Long As They’re Successfully Propagandized. Caitlin Johnstone. March 31, 2019.
and, for an excellent example of the power of propaganda:
The Illusory Truth Effect: How Millions Were Duped By Russiagate. Johnstone. March 26, 2019.
Your Plans For Revolution Don’t Work. Nothing We’ve Tried Works. Johnstone. March 28, 2019.
Sin is a made-up religious marketing scheme. Johnstone. April 3, 2019.
The Revolution Has No Hollywood Ending. Johnstone. March 11, 2019.
Our predicament is simple to describe.
Since the dawn of civilization, powerful individuals have controlled the stories people tell themselves about who they are, who’s in charge, how a good citizen behaves, what groups should be loved, what groups should be hated, and what’s really going on in the world. When you study what we call history, you’re mostly just reading the ancient proto-propaganda of whatever kingdom happened to win the last war during that period of time. When you study what we call religion, you’re mostly reading stories that were advanced by ancient governments explaining why the people should be meek, forgiving taxpayers instead of rising up and killing their wealthy exploiters.
This continues to this day. We fill our children’s heads with lies about how the world works, how the government works, how the media works, and, on a deeper level, how their own consciousness works, and the entire process is shaped to funnel power toward the people who control our stories. The modern schooling system was largely formed by John D Rockefeller, widely considered the wealthiest person in modern history, in order to create generations of docile gear-turners for the industrial plutocratic machine. Modern schooling is essentially mainstream media in a building; it promotes authorized narratives day in and day out to ensure that children will have a reaction of cognitive dissonance and rejection when confronted with information which contradicts those narratives.
This funnels the populace seamlessly into the narrative control matrix of adulthood, where childhood indoctrination into mainstream narratives lubricates the way for continual programming of credulous minds with mass media propaganda. All the print, TV and online media they are presented with supports the status quo-supporting agendas of the same plutocratic class that John D Rockefeller dominated all those years ago. This ensures that no matter how bad things get, no matter how severely our spirits are crushed by end-stage metastatic neoliberalism, no matter how many stupid, pointless wars we’re duped into, no matter how much further we are drawn along the path toward extinction via climate chaos or nuclear war, we will never revolt to overthrow our rulers.
That’s three paragraphs. Our predicament is simple to describe and easy to understand. But that doesn’t mean it’s easy to solve.
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The fact of the matter is that a populace will never rise up against its oppressors as long as it is being successfully propagandized not to. It will never, ever happen. The majority will choose the prison cell every time.
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Nothing will ever be done about our predicament as long as powerful people are controlling the stories that the majority of the public believe. This is as true today as it was in John D Rockefeller’s time, which was as true as when Rome chose to spread the “render unto Caesar what is Caesar’s” submissiveness of Christianity throughout the Empire. The only difference is that now the powerful have a century of post-Bernays propaganda science under their belt, and a whole lot of research and development can happen in a hundred years. ...
and, for an excellent example of the power of propaganda:
The Illusory Truth Effect: How Millions Were Duped By Russiagate. Johnstone. March 26, 2019.
“Mueller Finds No Trump-Russia Conspiracy”, read the front page headline of Sunday’s New York Times. Bit by bit, mainstream American consciousness is slowly coming to terms with the death of the thrilling conspiracy theory that the highest levels of the US government had been infiltrated by the Kremlin, and with the stark reality that the mass media and the Democratic Party spent the last two and-a-half years monopolizing public attention with a narrative which never had any underlying truth to it.
There are still holdouts, of course. Many people invested a tremendous amount of hope, credibility, and egoic currency in the belief that Robert Mueller was going to arrest high-ranking Trump administration officials and members of Trump’s own family, leading seedy characters to “flip” on the president in their own self-interest and thereby providing evidence that will lead to impeachment. Some insist that Attorney General William Barr is holding back key elements of the Mueller report, a claim which is premised on the absurd belief that Mueller would allow Barr to lie about the results of the investigation without speaking up publicly. Others are still holding out hope that other investigations by other legal authorities will turn up some Russian shenanigans that Mueller could not, ignoring Mueller’s sweeping subpoena powers and unrivaled investigative authority. But they’re coming around.
The question still remains, though: what the hell happened? How did a fact-free conspiracy theory come to gain so much traction among mainstream Americans? How were millions of people persuaded to invest hope in a narrative that anyone objectively analyzing the facts knew to be completely false?
The answer is that they were told that the Russiagate narrative was legitimate over and over again by politicians and mass media pundits, and, because of a peculiar phenomenon in the nature of human cognition, this repetition made it seem true.
The rather uncreatively-named illusory truth effect describes the way people are more likely to believe something is true after hearing it said many times. This is due to the fact that the familiar feeling we experience when hearing something we’ve heard before feels very similar to our experience of knowing that something is true. When we hear a familiar idea, its familiarity provides us with something called cognitive ease, which is the relaxed, unlabored state we experience when our minds aren’t working hard at something. We also experience cognitive ease when we are presented with a statement that we know to be true.
We have a tendency to select for cognitive ease, which is why confirmation bias is a thing; believing ideas which don’t cause cognitive strain or dissonance gives us more cognitive ease than doing otherwise. Our evolutionary ancestors adapted to seek out cognitive ease so that they could put their attention into making quick decisions essential for survival, rather than painstakingly mulling over whether everything we believe is as true as we think it is. This was great for not getting eaten by saber-toothed tigers in prehistoric times, but it’s not very helpful when navigating the twists and turns of a cognitively complex modern world. It’s also not helpful when you’re trying to cultivate truthful beliefs while surrounded by screens that are repeating the same bogus talking points over and over again.
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The manipulators understand our psyches better than we understand them ourselves, and they’re getting more clever, not less. The only thing we can do to keep our heads while immersed in a society that is saturated with propaganda is be as relentlessly honest as possible, with ourselves and with the world.
Your Plans For Revolution Don’t Work. Nothing We’ve Tried Works. Johnstone. March 28, 2019.
All the old ideas for uprooting the status quo have failed. I point this out not to depress people, but to persuade them to stop twisting on locked doorknobs. The old ideas don’t work, so we need new ones.
The political process has failed. Capitalism has failed. Socialism has failed.
Libertarianism has failed. Marx has failed. Populism has failed. Anarchism has failed. I say this not because of any glaring flaws in any of those ideas (in theory any of them could potentially work in an alternate universe), but because we are hurtling towards extinction in the fairly near future, and none of them have saved us.
“But Caitlin!” you may object. “My particular favorite ideology would have saved us long ago if only everyone had gotten on board with it!”
Okay. But they didn’t. And now we’re on the brink of armageddon. That means it has failed. It doesn’t work.
We are well on our way to extinction via climate collapse or nuclear holocaust, and even if we miss those by some miracle we are headed toward an artificial intelligence-led tech dystopia in which our consciousness is permanently enslaved by a propaganda network that is far too advanced for there to be any hope of escaping into truth.
We are witnessing a mass extinction the likes of which we haven’t seen since the end of the dinosaurs 65 million years ago, with some 200 species going extinct forever every single day. The very ecosystemic context in which we evolved is vanishing underneath us. More than half the world’s wildlife has vanished in forty years, and the worldwide insect population has plummeted by as much as 90 percent. Fertile soil is vanishing, and so are forests. The oceans are choking to death, 90 percent of global fish stocks are either fully fished or overfished, the seas are full of microplastics, and phytoplankton, an indispensable foundation of earth’s food chain, have been killed off by 40 percent since 1950. Science keeps pouring in showing that global warming is occurring faster than previously predicted, and there are self-reinforcing warming effects called “feedback loops” which, once set off, can continue warming the atmosphere further and further regardless of human behavior, causing more feedback loops.
Our ecosystem is very fragile and rapidly fading, and the difference between the ability to survive without it and our current scientific capability is the difference between flying and jumping. Which won’t matter if one of the many small, unpredictable moving parts in the steadily escalating new cold war with Russia results in a nuclear weapon being deployed as a result of misunderstanding or miscommunication and sparking off the annihilation of every organism on earth, as nearly happened during the last cold war on more than one occasion.
This is where the status quo has gotten us. All attempts to overthrow it have failed. The time is up, and the results are in.
The political process doesn’t work.
I say this not because the political process can’t work, due to some technical failure in the way it has been applied. I say this because it doesn’t work, as evidenced by the fact that we’re on the cusp of the apocalypse with no signs of steering clear of it. Attempts to uproot the status quo via political engagement and voting does not work.
“But Caitlin!” you may object. “The only reason the political process doesn’t work is because it has been hijacked by corrupt powers with a vested interest in maintaining the status quo! If we can extract those corrupt powers, we can make the political process work!”
Okay. But you didn’t. You were unable to extract the corrupt powers, and now we’re on the brink of extinction. Your strategy has failed.
Capitalism doesn’t work.
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Socialism doesn't work.
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Libertarianism doesn't work.
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The reality is that as long as powerful people control the dominant public narratives, no ground will be gained in steering our species away from the status quo trajectory that’s killing us, because you won’t be able to awaken mainstream consciousness to what’s going on. The only thing that has any hope of prying the oligarchic hands off the steering wheel is the mainstream public seeing what they’re doing and using the power of their numbers to force drastic change in a wildly different direction. If we can’t make that happen, we’re all just banging on locked doors while the curtain closes on humanity.
Sin is a made-up religious marketing scheme. Johnstone. April 3, 2019.
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The popular acceptance of the concept of sin is a consequence of the way we are psychologically hardwired and the way that that wiring has been manipulated, and you see that same wiring fiddled with in similar ways in many other areas. The way centrists browbeat leftists for not falling in line with Hillary Clinton in the lead-up to the 2016 US elections, for example, often looked barely distinguishable from a gaggle of church ladies abusing one of their sisters for wanting to leave the church or get a divorce. Instead of the promise of hell it was the promise of Donald Trump ending the world, and instead of sin being disobedience to God it was disobedience to the mainstream liberal orthodoxy. But the same kind of shaming, manipulation and groupthink herd bullying was present in both cases. The notion of personal sovereign responsibility was violently rejected as anathema by the Church of the Blue Donkey.
Sin is a tool of social manipulation just like advertising, and just like propaganda. Religion, advertising and propaganda all pull the same psychological strings. Since as far back as recorded history stretches, those with wealth and power have been using whatever tools they have at their disposal to control the ways people think and behave. When religion held more psychological weight, they used that to justify book burnings, heretic burnings, and the destruction of anything that challenged the ruling order. Now that humanity is vomiting up the plague of religion from its DNA, propaganda and advertising are taking its place.
The Revolution Has No Hollywood Ending. Johnstone. March 11, 2019.
After struggling against our own self-destructive tendencies throughout the entirety of recorded history, humanity is now at a point where that struggle is probably going to be resolved, one way or another, within the lifetime of most people reading this.
The movie about this struggle has been written with one of two possible endings. In the first, we are unable to overcome our self-destructive tendencies, and the last of our species dies by radiation poisoning or choking on the dust of an uninhabitable planet. In the second, we evolve beyond our self-destructive tendencies and move into a healthy relationship with our minds, our ecosystem, and each other.
Neither of these two endings would work in a Hollywood blockbuster. In the first, humanity dies off not with a bang but with a whimper as a result of nuclear fallout or climate collapse. In the second, conflict and drama as we know it will cease to exist as we pull up and away from the self-destructive patterns which brought us to this point. We’ll either keep along this same destructive trajectory and meet its inevitable end very soon, or we’ll deviate from that trajectory into something wildly different. In either case, there is no kissing the girl while the credits roll, no coolly striding away from the explosion, and no spin-kicking the bad guy off a cliff into lava after uttering a short, memorable line.
I say this because it seems like a lot of people are kind of hoping for a Hollywood ending in some way. People are hoping that Donald Trump gets arrested for conspiring with Russia and dragged off in chains and everything goes back to normal. People are hoping that President Trump drains the swamp, locks up Hillary Clinton, arrests most of Capitol Hill for child molestation, and destroys the Deep State. People are hoping there’s a violent revolution which restores individual sovereignty to the citizenry. People are hoping there’s a peaceful people’s revolution which ousts the ruling class and replaces the status quo with whatever their personal favored strain of leftism is. Everyone’s subconsciously looking for some big, momentous climax where the Good Guys are vindicated and the Bad Guys are brought to justice.
And it just isn’t going to go down like that.
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